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Created in 2013, the ‘Sustainable Well-being and Brands’ Ipsos-LinkUp Barometer aims at measuring how the French view their sustainable well-being and the way brands can or cannot contribute to it. For its 3rd edition, results show that although a higher proportion of French expect brands to contribute to their sustainable well-being, although food is cited as the number 1 potential contributor, trust in food brands is lower than ever – almost reaching the bank and insurance sector levels…

For more information: Philippe Raffin – 01 78 42 99 62 – philippe.raffin@linkup-conseil.fr