Public Health oriented behaviour change strategies that deliver!

Yes, childhood obesity can be tackled, even among more vulnerable populations. This is the good news the Vivons en Forme (VIF) programme could bring at the occasion of the presentation of the results on childhood obesity and excess weight in 5 French cities.  

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Scaling Your Marketing Response to ‘Augmented Demand’

The following article has just been published as part of the NetworkOne annual report:

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Front-of-pack nutrition labelling test begins in France!

LinkUp has been selected by the Fonds  Français pour l’Alimentation et la Santé, an expert-industry scientific structure, for the field real-life implementation of the largest experiment to date in this area, ordre by the French ministre of Health and aimed at comparing the efficiency of 4 graphic consumer nutritional information systems. Over a three-month period, 2 million products will be labelled with one … Lire +

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Audrey Vassaux

 « L’engagement, l’écoute, la persévérance et le dépassement de soi sont 4 piliers de ma personnalité qui me permettent de faire évoluer ma carrière. En activité professionnelle depuis la sortie de mon école en 2008, j’ai cumulé différentes expériences enrichissantes toutes en lien avec les ressources humaines d’une entreprise. Depuis septembre 2012, j’ai trouvé mon équilibre … Lire +

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Anne-Laure Touzac

“Interested in everything that touches our lives, I have a multidisciplinary profile, ranging from human and plant cell biology, to environmental sciences or food composition and manufacturing process… After graduating in food nutrition and health engineering, I joined LinkUp in 2011. I am eager to help brands and corporations become more socially responsible as well as making social … Lire +

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Isabelle Follenfant

“After more than 12 years in sales and marketing in the cosmetics sector and in agencies specializing in design, manufacturing and import of manufactured goods from India and China, it has become clear to me that I had to move towards Sustainable Development. Having originally graduated from a French business school, I decided on boosting my … Lire +

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Amaury Defond

« Lyonnais d’origine, j’ai rejoins l’équipe de Link Up début mars 2016, en tant que Chef de Projet Ingénieur. Ingé agro de formation, J’ai passé trois ans au sein d’un grand groupe coopératif agricole français où j’ai développé un savoir faire en techniques agronomiques. En bon « Yer » je suis sensible aux nouveaux enjeux sociétaux, à … Lire +

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Siegrid Bourgois

“My name is Siegrid and I joined LinkUp in May 2016 as a Senior Account Manager. I bring more than 15 years of expertise in communications strategies on topics ranging from consumer to retail or charity. I worked in world-class advertising agencies, both on local and international programmes, with a big part of my career at TBWA \ PARIS. Having … Lire +

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Milène Peltier

« Bonjour ! Je m’appelle Milène. Depuis plus de 5 ans, je travaille sur des sujets divers et passionnants au sein de l’agence Linkup. Ingénieure agroalimentaire de formation et spécialisée en nutrition humaine et santé publique, j’ai commencé en tant que chef de projet junior et aujourd’hui, je suis consultante sénior. Les valeurs et caractéristiques … Lire +

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« Alfridge’s challenges »: short programmes to educate children on how to make the best of leftovers in the fridge

20 children taking up the challenge of preparing a meal for their parents with leftovers in the fridge: that’s LinkUp’s approach on behalf of ANIA (French Federation of Food industries) with the support of UDA (French Advertiser’s Union). The series has been regularly aired on more than 10 channels in France. See the film

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LinkUp for Mondelez: biscuits also showcasing commitments

How should responsible sourcing, consumer eat-more-healthily support or nutritional optimisation be showcased in a playful way? LinkUp’s answer to that question was a ‘stop-motion’ 100 seconds film highlighting in an original manner all those commitments that reassure consumers and contribute to make Mondelez’ biscuits so special to them.

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Yvydy: unlocking packaging’s potential to reveal social value

We are convinced that packaging offers tremendous potential when it comes to showcasing social value. Yvydy, which specializes in packaging design, has been sharing this vision with us since it was founded by Yves Guénot in 2007. Their skills and expertise have been highly beneficial to a number of our clients, bringing along an effective complementary … Lire +

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Karott’, our health and nutrition communications partner in Brussels

A renowned health and nutrition specialized consultancy in Brussels, Karott’ has developed strong ties with key stakeholders from the private as well as the public, governmental and EU sector in Brussels. We have enjoyed a fruitful mutual partnership for more than a decade, offering the same standard of professionalism to our clients. www.karott.be

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Les Chaussettes Orphelines® (‘Orphan Socks’), offering a double social value to society

Les Chaussettes Orphelines® is a non-for-profit organisation that was founded in 2008 by Marcia de Carvalho, renowned Brasilian fashion designer. Its main purpose is to offer women of the poor neighborhood of La Goutte d’Or in Paris a rehabilitation programme based on giving a second life to ‘orphan socks’ and transforming them into trendy fashion clothes. … Lire +

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Debout (‘Up!’), the first free magazine for vulnerable people

How can people who experience a period of vulnerability cope to make ends meet? The ‘Debout’ magazine has been created to help them find simple and practical answers to that question. Disseminated through hundreds of different non-for profit as well as local public organisations, totally free for readers, Debout is the first media of its kind in … Lire +

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